Survival Show Contestant’s Friends’ “Embarrassing” Yet Effective Promotion Of Him Gains Attention
As of late, the multiple upcoming survival shows have been a topic of discussion online. JTBC‘s Project 7 is one such program set to begin airing on October 18.
Project 7 will feature 99 contestants competing to be part of a seven-membered boy group formed through voting for teams rather than individuals. The show’s diverse cast includes Bada Lee and producer and songwriter Ryan Jhun.
As seen in previous survival shows with many contestants, it might be hard for an individual to stand out and gain fans, making it harder for them to debut. However, some close to a contestant on the show have set out to ensure his name gets out there.
On TikTok, an account with the screen name Andy Fanpage has had multiple TikToks gain several thousand views. Each video promotes Andy Okuda, a Japanese-American trainee under MYSTIC STORY.
The initial content of the videos seems to be that of a typical fan page…
@4okudandy MEET PROJECT 7 ANDY 💙 Date of Birth | 2007.04.19 Region [USA / Japan] MBTI | ENFP Role Model | Billlie TSUKI ⭐️ Attractive Points for Becoming a Fan I Positive Energy Desired Position | Center Specialty | Gymnastics The Best Team I Want to be Assembled into | Ignite Team Concept of Assemble I Want to Challenge | Refreshing + Powerful 🔥 Recommended Assemble Menu Tteokbokki + Apple #project7 #kpop #kpopfyp #4u #survivalshow #fyp #andy #앤디 #trainee #kpopidol #boysplanet #tsuki
@4okudandy ANDY CUT! So charming~ Title song “달려 (up to you)” #ANDY #앤디 #PROJECT7 #kpop #kpopidol #trainee #survivalshow #boygroup #japanese #american #california #debut #fyp #dancer #kpopdancer
…including videos meant to seem “embarrassing” that spoof other TikToks.
@4okudandy what dog 😅😅 . . #fyp #4u #kpop #kpopidol #boygroup #jtbc #idol #trainee #foryou #project7 #ANDY #앤디 #kpopfyp #kpopfypシ #💙
@4okudandy hes kinda underground and indie 🫣 #fyp #4u #foryou #kpop #kpopidol #idol #trainee #foryou #project7 #ANDY#ANDY#kpopfyp #help #whatsongareyoulisteningto
As it turns out, the account is actually ran by personal friends of the trainee! As one explains in a video, the account is ran by four close friends of Andy who want to help him achieve his dreams.
@4okudandy PROMISE HE DESERVES UR VOTE !! #ANDY #앤디 #JTBC #Project7 #프로젝트7 #kpop #kpopfyp #trainee #boygroup #explore #그린스크린
This promotion has already proven effective, as many watchers have expressed that they will show support for Andy on Project 7.
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