NCT 127’s New Album Concept Goes So Hard Even Magazine Companies Are Learning From Them

On June 24, NCT 127 officially announced their comeback with its sixth full-length album, WALK. The album will include 11 songs, including the title track, “WALK,” and will be released on July 15.

This album examines the group’s history, who created their “NEO” genre through their music style and concepts. Fans are excited to see what new challenges they have taken for the new album.

In the released promotion teasers, they revealed a magazine concept titled, “Walk Daily Magazine,” garnering much attention from fans.

This magazine concept will release various teaser and promotions for the new album, including teasers for the title track, which has an “old school” sound, short-form videos, stories about the new album, and content that gives a glimpse of the members’ acting skills.

Fans felt that the group had taken the magazine concept so literally that the Instagram account looked like actual magazine accounts!

이정도면 프로모가 아니라 진짜 매거진 삼킨 거 아님? pic.twitter.com/5TK9mqCcRI

— 루댕 (@itsobokday) June 24, 2024

At this rate, this doesn’t look like a promo but an actual magazine.

Okay the creative team might be into something this time https://t.co/IBE49uGjR9

— Alex (@urichilpuding) June 24, 2024

this concept is actually so genius like they for real making it like the magazine concept ohooo i am so seated for their comeback promo 😆😆 https://t.co/w4HYUfr88e

— yin (@lazyviolin) June 24, 2024

The concept was so on point that even real magazine’s began commenting on their posts!