JYP Reveals The Reason Why They Have A High Rate Of Successful Contract Renewals
For K-Pop agencies, contract renewal periods can be a difficult time for both the artists and the company as they work together to make the best decision.
Recently, an online community board garnered attention for discussing the reasons why JYP Entertainment has such a high percentage of successful contract renewals with artists.
The OP revealed that former miss A’s Suzy debuted in 2010 and began discussing contract renewal in 2017.
During that time, Park Jin Young purposefully did not contact her much, knowing how much pressure it would be if the CEO kept contacting her during contract renewal season. He respected her and gave her the time she needed.
— OP
After a long four months of waiting, Suzy decided to renew her contract. Park Jin Young was nervous because he wondered what kind of conditions she would put forward for renewing the contract.
But it turned out that she didn’t have any big requests and just decided to renew her contact.
When he asked her the reason for renewing her contract, she revealed she had just two options.
Do I work with the people I’ve always worked with and continue going forward, or challenge myself with new people and a new environment?
— Suzy
Ultimately, she decided to go with the company that discovered her and allowed her to debut.
Going forward, other JYP artists including TWICE and Stray Kids have also proven their trust with the company and have succeeded in contract renewals.
Even after her contract ended after two years in 2019, many remember JYP’s statement to be filled with nothing but gratitude and support for Suzy.
