Red Velvet Fans Furious As SM Entertainment Indefinitely Delayed Music Video… Again

This is the fourth time it has happened.
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Koreaboo

SM Entertainment has once again found itself in hot water with Red Velvet fans after the unexpected delay of the music video for their latest title track, “Cosmic.”

The now-veteran girl group released their ninth mini album (of the same title) today, but fans were left disheartened when the anticipated music video for the title track failed to appear on YouTube as scheduled.

red velvet teaser1
| SM Entertainment 

As the clock ticked past the planned 6PM release time, fans waited anxiously. After 30 minutes with no update, the company finally broke its silence with a statement on the group’s official Twitter account. However, the message was far from reassuring.

red velvet teaser
| SM Entertainment

In their announcement, SM Entertainment’s RED Production center expressed regret over the delay, attributing it to final post-production efforts aimed at improving the video’s quality. They offered a sincere apology and requested patience from the fans. Notably, the statement did not specify a new release time or date, leaving fans in a frustrating limbo.

Hello, this is RED Production. [SM Entertainment production center]

We regret to inform you that the release of Red Velvet’s new music video for the album “COSMIC,” originally scheduled for 6 PM today, has been delayed. The delay is due to final touches aimed at enhancing the video’s quality.

We sincerely apologize to all the fans and ask for your understanding and patience.

— Red Production

This delay marks the fourth time SM Entertainment has postponed a Red Velvet music video, following similar issues with “Red Flavor,” Irene and Seulgi‘s “Monster,” and “Feel My Rhythm.”

Although the “COSMIC” music video eventually premiered at around 7PM KST, the delay has sparked significant backlash among the fanbase.

REVELUVs continue to express their disappointment and anger towards the company, especially given the series of recent mishaps that have plagued the group’s releases. As fans voice their frustration, the demand for better communication and reliability from SM Entertainment grows louder, hoping the company will finally take steps to avoid such issues in the future.

Meanwhile, you can watch the beautiful “Cosmic” music video here:

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