Red Velvet Fans Furious As SM Entertainment Indefinitely Delayed Music Video… Again
SM Entertainment has once again found itself in hot water with Red Velvet fans after the unexpected delay of the music video for their latest title track, “Cosmic.”
The now-veteran girl group released their ninth mini album (of the same title) today, but fans were left disheartened when the anticipated music video for the title track failed to appear on YouTube as scheduled.
As the clock ticked past the planned 6PM release time, fans waited anxiously. After 30 minutes with no update, the company finally broke its silence with a statement on the group’s official Twitter account. However, the message was far from reassuring.
In their announcement, SM Entertainment’s RED Production center expressed regret over the delay, attributing it to final post-production efforts aimed at improving the video’s quality. They offered a sincere apology and requested patience from the fans. Notably, the statement did not specify a new release time or date, leaving fans in a frustrating limbo.
Hello, this is RED Production. [SM Entertainment production center]
We regret to inform you that the release of Red Velvet’s new music video for the album “COSMIC,” originally scheduled for 6 PM today, has been delayed. The delay is due to final touches aimed at enhancing the video’s quality.
We sincerely apologize to all the fans and ask for your understanding and patience.
— Red Production
— Red Velvet (@RVsmtown) June 24, 2024
This delay marks the fourth time SM Entertainment has postponed a Red Velvet music video, following similar issues with “Red Flavor,” Irene and Seulgi‘s “Monster,” and “Feel My Rhythm.”
.@RVsmtown’s MV got delayed by @SMTOWNGLOBAL:
・Red Flavor
・Monster
・Feel My Rhythm
・CosmicLET THE COSMIC FESTIVITIES BEGIN#RedVelvet10VEisCosmic#레드벨벳의_어마어마한_코스믹 pic.twitter.com/AHgNulfzFY
— ᐯ乇ㄥᐯ乇ㄒ卂几Ꮆ乇ㄥ (@VelvetAngelxxx) June 24, 2024
Although the “COSMIC” music video eventually premiered at around 7PM KST, the delay has sparked significant backlash among the fanbase.
REVELUVs continue to express their disappointment and anger towards the company, especially given the series of recent mishaps that have plagued the group’s releases. As fans voice their frustration, the demand for better communication and reliability from SM Entertainment grows louder, hoping the company will finally take steps to avoid such issues in the future.
https://t.co/kxfK3h6bdw pic.twitter.com/A7QJBOgtPT
— daisy🤍 (@coolcatrookie) June 24, 2024
I call bullshit. They submitted the MV for review with KBS last week and it was accepted, so what exactly are they still working on? How can you not notice these things earlier? https://t.co/1fjTjohbJp
— Irene 아이린 Content (@BaeVelvet2903) June 24, 2024
Oh SM just had to make sure Red Velvet don't pop off too hard and delay the mv
— Chevelle 🍓 (@Timeslipped_) June 24, 2024
is it really a red velvet cb if the music video doesn’t get released on time?
— m (@ksgparks) June 24, 2024
Meanwhile, you can watch the beautiful “Cosmic” music video here:
