Red Velvet’s Seulgi Flexes Her Creative Genius Once Again As She Reveals That She’s The Brain Behind The Styling Of Her Album Trailer
Red Velvet‘s Seulgi is no stranger to the creative director world. While she hasn’t been officially recognized as one, fans know she’s often had important inputs on the styling and visuals of Red Velvet’s music videos.
For “Psycho,” Seulgi’s glitter tear makeup was all her idea, quickly becoming a hot topic.
"The glitter tears in the 'Psycho' MV became a topic of conversation. That was also an idea I gave after looking around for references." – #SEULGI #Psycho200MViews @RVsmtown#MAMAVOTE #redvelvet https://t.co/dd2CpYXiMV pic.twitter.com/HGeiNfIcKz
— KSG Updates Backup (@seulpics) November 17, 2020
She took things a step further in her sub-unit with Irene when she created a whole Powerpoint detailing her vision for the visuals of “Monster.” Jampacked with references for hair, makeup, and outfits, some of the most stunning looks in “Monster” are thanks to Seulgi, and fans couldn’t be prouder.
For Monster, Seulgi created a Powerpoint detailing the release's concept, and included references for hair, styling, and makeup 💄
A large part of the visual aspect of that era, we owe it to her 💛#2getherWithAseul #SEULGI #슬기 @RVsmtown pic.twitter.com/RrUarCk5Np
— KSG Updates (@KSGUpdates) July 5, 2022
With her solo album, 28 Reasons, Seulgi was involved in every step of the process, and even the tiniest details reflect her creative genius.
[PRESS] 221004 #SEULGI: I showed duality through the teasers. The motif was Snow White and the Queen. My name's English initials S and G represented Snow White, who is not so pure, and Grimhilde, who is not so evil, to show the concept "coexistence of good and evil".@RVsmtown pic.twitter.com/0wkWEV2w3o
— KSG Updates (@KSGUpdates) October 4, 2022
Seulgi once again proved how valuable her creative genius is in the behind-the-scenes video of her iconic album trailer. For the scene where she used a gun, Seulgi was the one who suggested a more realistic and toned-down look, in contrast to a possible femme fatale style.
She also spoke with the directors and stylists about the kind of makeup she would wear, especially since she would be working with makeup artists she didn’t know.
For the scenes representing her character’s past, Seulgi decided to incorporate reality into fiction, opting to replicate how she used to look in high school.
Besides styling, Seulgi also contributed her ideas to the acting scenes. While she’s never had an official acting role, her attention to detail makes her look like a seasoned actress.
Whether it be her facial expressions or body language, Seulgi consulted with the staff to portray the character’s emotions as strongly as possible, and even without saying a word, viewers were completely drawn into her character.
seulgi shared that her being startled from the car exploding and burning and putting on earphones while hurriedly going somewhere was pure acting THAT'S MY ACTRESS RIGHT THEREpic.twitter.com/6uRFqBOyrf
— lia🍎²⁸ ʳᵉᵃˢᵒⁿˢ (@kangseulia) October 4, 2022
Along with the styling and acting, Seulgi’s artistry shone through in her choreography, in which she referenced Marvel’s Scarlet Witch.
“The choreography was inspired from Wanda, so there is a lot of flashy handwork. The dancers & I tried to make our moves kind of grotesque & there are parts where it looks like I'm controlling them.”
—Red Velvet’s Seulgi on the Scarlet Witch being an inspiration for ‘28 Reasons’ pic.twitter.com/wSx40tvQAj
— alias (@itsjustanx) October 5, 2022
Seulgi also incorporated her artwork into the album, further establishing her creative influence on every aspect of 28 Reasons.
"It's special because my artwork is in here."#슬기_솔로가_대박인_28REASONS#28ReasonsWithSeulgi
WELCOME SOLOIST SEULGI pic.twitter.com/rYqhhfg6Z6— KSG Updates (@KSGUpdates) October 4, 2022
Seulgi has proved time and time again how amazing her creativity is, and we can’t wait to see more of her creative director side. You can read more about Seulgi’s artwork for 28 Reasons here:
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