Samsung Deletes Post With BTS’s Suga, Fans Boycott

Fans are disappointed.
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Koreaboo

BTS fans have begun a boycott of Samsung due to a deleted post featuring Suga.

Suga IG
BTS’s Suga | BIGHIT MUSIC

For many years, BTS has partnered with Samsung, first concerning the release of a new phone. Since then, the endorsement has grown to include special collaboration items like a special BTS versions of cell phones.

BTS have been heavily featured in promotions and advertisements as a group and individually.

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BTS | Samsung
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| Samsung

On August 15, the Samsung Deutschland account shared an image of Suga, advertising the Galaxy S24 Ultra. Another tweet featuring Suga was made that included a poll and photos of RM and Jimin.

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However, sometime after the image was posted, the Samsung Deutschland account deleted both of the tweets featuring Suga.  

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The deletions have been connected to Suga’s ongoing DUI case. After the idol was charged for drunk driving, more details have come out regarding the incident including CCTV footage.

Following JTBC’s apology for releasing incorrect CCTV footage, many fans have shared their thoughts on K-Media’s coverage of the issue, feeling that Suga is being “targeted.” This targeting is believed to be the reason for Samsung deleting the photos, with fans using the hashtags “#KMediaarebullies” and “KMediaStopBullying.”

As a result of the deleted tweets, some fans have encouraged a boycott of Samsung.

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