SM Entertainment Employee’s Reaction To HYBE’s Internal Report About Their New Girl Group Goes Viral

Following the recent disclosure of HYBE’s internal documents during an audit by the National Assembly, the entertainment giant has faced widespread criticism.

Among the information revealed were surprising details about HYBE’s reported plans to potentially discontinue promoting NewJeans in favor of other groups. The documents also contained inflammatory remarks about other companies and their artists.

One particularly heated response has come from an alleged SM Entertainment employee. A post on theqoo shared a screenshot of the employee’s Instagram story, where they highlighted a portion of the leaked report that referenced SM’s new girl group.

In particular, SM Entertainment (hereafter SM) artists were frequently mentioned.

The document included statements like ‘Suddenly, information about SM’s new girl group started circulating. About 8 candidates were shortlisted, but surprisingly, none are pretty. Considering how everyone was shocked by [redacted]’s visuals when they debuted, I wonder if SM’s aesthetic standard has changed,’ and also criticized their vocal abilities by saying, ‘The fandom’s defense logic for a certain SM girl group was ‘the company doesn’t let the talented members shine,’ but this was completely destroyed at Coachella.’

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The employee reacted by marking the comments and attaching several angry emojis, indicating their frustration at HYBE and the documents. Their story then quickly went viral, with many netizens supporting the employee’s reaction and continuing to voice their disapproval of HYBE.

• “If you’re going to claim ‘other companies do it too,’ at least bring some evidence. Just making baseless accusations to defend yourself is so HYBE-like, haha.”
• “This reaction is actually pretty mild. I can just imagine how HYBE employees would’ve attacked if another company had been caught criticizing HYBE artists.”
• “This is so infuriating for f*ck’s sake. Focus on evaluating your own trainees’ visuals instead of judging innocent idols.”
• “Disgusting HYBE… Korea’s one and only most idiotic company! That’s exactly who you are.”
• [Deleted Comment]
• “Since I work in a similar field, I have friends in the entertainment industry. And all my friends working at the Big 3 companies are absolutely furious, lol.”
• “How dare this nouveau riche company try to evaluate the long-standing Big 3 entertainment companies…”