SM Entertainment Under Fire For “Poorly Designed” NCT DREAM AirPods Case

SM Entertainment is under fire for their newly released artist merchandise.

This time around, fans are not unhappy with NCT DREAM‘s collaboration with CASTIFY, particularly their earbuds case.

One standout product in the collection is the ‘NCT DREAM Collectable Edition Earbuds Case,’ designed to resemble the group’s official fanlight. This adorable and fashionable accessory allows fans to express their love for NCT DREAM in a delightful way.

— CASTIFY

Though it was a fun idea basing the design off the original lightstick, fans were less than pleased upon getting ahold of the merchandise. One popular review highlighted the fact that the cap of the case does not fit properly and thus “doesn’t even do what an AirPods case is supposed to do.”

smh… pic.twitter.com/ypnaNIKaSf

— jaz ⁶⁶ (@haekiir0) May 12, 2024

airpods cases usually come in two pieces, but the top for this one just doesn’t fit the airpods

— jaz ⁶⁶ (@haekiir0) May 12, 2024

it literally doesn’t even do what an airpods case is supposed to do 🧍🏻‍♀️

— jaz ⁶⁶ (@haekiir0) May 12, 2024

They asked if it passed any quality control check prior to its release since it appeared fragile and poorly made.

did this seriously pass a quality control check

— keeks ✘ (@dpryuta) May 12, 2024

one drop and it’s over

— ౨ৎ kayla (@thatnanas) May 12, 2024

They noticed that it is even more expensive than a Neobong, the official lightstick of the group. It costs $98 USD per piece while the lightstick was around $55 USD.

not that neobong airpods case is way more expensive than the real neobong itself 😭

5K damn… https://t.co/f4DOixhSiI pic.twitter.com/93PXT17KXN

— ja ✧.*⁠。 (@NCT20RESONANCE) May 10, 2024

They found it too expensive for what they were given.

charging $100 for that… didn’t think it was possible to fumble the consumerism bag w nctzens https://t.co/lYqxrJ13Lq

— َ (@chirinhae) May 13, 2024

100 dollars for half hollow something held together by magnets and hopes that will completely shatter if it come in forceful contact with a hard surface? fuck thay https://t.co/VJlFhbq4z3

— smoogussy (@johtarocakexo) May 13, 2024

Besides the earbuds case, SM Entertainment and CASTIFY also released a Letter Case, Night Chit Chat Case, Time Capsule Design Case, and more.

SM Entertainment was previously under fire for the new design of NCT’s light stick. Read more about it below.

NCT Fans Accuse SM Entertainment Of Being “Greedy” Due To Design Choice Of New Lightstick