SPC Brand Under Fire For Using “Lucky Vicky” Catchphrase In Its Product Name

Recently, a brand from SPC Group garnered much attention online for a particular product using a popular catchphrase in the name.

Baskin Robbins released a dessert named Lucky Vicky Mochi and received criticism from not only fans but also from the fan who originally started the meme.

This meme, first started after IVE Jang Wonyoung’s way of thinking blew up online from her reaction to buying bread in a Spain vlog.

A fan then posted an example of her way of thinking online, thus starting the “Lucky Vicky” meme.

긍정적 사고: 물이 반이나 남았네?
부정적 사고: 물이 반 밖에 안 남았네?
원영적 사고: 내가 연습 끝나고 딱 물을 먹으려고 했는데 글쎄 물이 딱 반 정도 남은거양!! 다 먹기엔 너무 많고 덜 먹기엔 너무 적고 그래서 딱 반만 있었으면 좋겠다고 생각했는데🤭🤭 완전 럭키비키잔앙🍀

— 김두부 (@kim_tofu_) March 15, 2024

““Positive thinking: The glass is half full.

Negative thinking: The glass is half empty.

Wonyoung thinking: I was about to drink water after practice and just about half a cup of water was left. I had hoped for just about half because it would be too much to drink all of it and not enough if it was too little. I am totally a ‘Lucky Vicky!’”

The same fan also posted a response to the product using the meme.

애초에 밈이 된 이상 여기저기 쓰이는건 당연한 수순이고 애 이름에서 파생된 밈이니까 마켓팅에 써먹어도 좆같은 곳에 쓰이지 않으면 그냥 재밋게 보는데 노동환경 개뒤졌다고 소문난 ’SPC’에서 상도덕도 없이 ‘상품명’에 이름 고대로 갖다박아서 팔아제끼는게 진짜 너무 화가나는데???

— 김두부 (@kim_tofu_) November 8, 2024

In the first place, as long as it’s become a meme, it’s natural for it to be used here and there since it’s derived from her name. If it were going to be used for marketing, I would’ve just had fun looking at it, but seeing it being used by SPC, who is notorious for its shitty working conditions and is using the name to sell a product without any business ethics, is making me mad?

— X user @kim_tofu_

Korean netizens also criticized the company for it’s lack of morals.