Brands Unexpectedly Join Stray Kids TikTok Trend

They’re attempting to capitalize on STAYs’ trend.

The latest Stray Kids trend on TikTok isn’t so new.

Stray-Kids-The-3rd-Studio-Album-5-STAR-Concept-Teasers-documents-1
Stray Kids | JYP Entertainment

Recently, STAYs have been spamming the comment section of videos on TikTok. Many have changed their profile picture to photos of the members and commented, “AYE DOMINO.”

@honey_beechuu

Poor charli😭 #foryoupage #skz #straykids #ayedomino #kpopfyp #domino #charlidamelio

♬ aye domino – lana ★

@maseeeyongbok

You’re not gonna catch me saying it guys 😤 #fyp #stay #skz #straykids #kpop #kpopfyp #kpopstan #straykidsstay #bangchan #leeknow #hyunjin #felix #han #changbin #jeongin #seungmin Aye domino

♬ original sound – AgustD

Yet, this trend started long ago on other apps, shortly after Stray Kids’ song “DOMINO” was released in 2021 with the album Noeasy.

Now, the TikTok trend has become so big it’s considered a “cult,” and even big brands are joining in.

@narimaneee

good marketing ig #fyp #fypシ #kpopfyp #kpop #straykids #skz #스트레이키즈 #bangchan #방찬 #leeknow #리노 #hyunjin #현진 #han #한 #felix #필릭스 #changbin #창빈 #seungmin #승민 #I_N #아이엔

♬ aye domino – lana ★

Samsung Nordics, language learning app Duolingo, and cartoon character Strawberry Shortcake have all recently joined the “AYE DOMINO” trend by sharing videos that use fan-made audio that repeats the line repeatedly.

@samsungnordics

i’m still confused, but aye domino i guess #ayedomino #stayhan #samsungnordics #sinullesivu #fordeg #fördig #skandinavia

♬ original sound – Moha

@duolingo

AYE DOMINO 🗣️ #skz #hanjisung #duolingo

♬ aye domino – lana ★

@strawberryshortcake

AYE DOMINO #ayedomino#hanjisung #strawberryshortcake

♬ aye domino – lana ★

Of course, Domino’s Pizza jumped on the trend, too. The UK social media manager posted not one but two videos.

@dominos_uki

all stays welcome ‼️ #fypfyp/ #kpopfyp#kpop#straykids#skz#스트레이키즈#skzstay#lovestay#bangchan#방찬#leeknow#리노#hyunjin#현진#han #hanjisung

♬ aye domino – lana ★

@dominos_uki

Replying to @Rose_stay new pizza just dropped 🙂‍↕️ #hanjisung #straykids #ayedomino

♬ Pop like this Pt. 2 (Slowed) – prodbycpkshawn

Have you joined the cult yet?

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