Brands Unexpectedly Join Stray Kids TikTok Trend

They’re attempting to capitalize on STAYs’ trend.

The latest Stray Kids trend on TikTok isn’t so new.

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Stray Kids | JYP Entertainment

Recently, STAYs have been spamming the comment section of videos on TikTok. Many have changed their profile picture to photos of the members and commented, “AYE DOMINO.”

Yet, this trend started long ago on other apps, shortly after Stray Kids’ song “DOMINO” was released in 2021 with the album Noeasy.

Now, the TikTok trend has become so big it’s considered a “cult,” and even big brands are joining in.

Samsung Nordics, language learning app Duolingo, and cartoon character Strawberry Shortcake have all recently joined the “AYE DOMINO” trend by sharing videos that use fan-made audio that repeats the line repeatedly.

Of course, Domino’s Pizza jumped on the trend, too. The UK social media manager posted not one but two videos.

Have you joined the cult yet?

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