TWICE Shines Bright at Amazon Music Live for NFL Thursday Night Football Post-Game Show
TWICE made history as the first-ever K-pop group to perform on Amazon Music Live, taking the stage following NFL’s Thursday Night Football post-game show. The event, held at the state-of-the-art East End Studios in Glendale, California, delivered a thrilling mix of music, celebration, and cultural impact, proving to be one of the most successful Amazon Music productions to date.
The group arrived in the United States ahead of the release of their highly anticipated 14th Mini Album, Strategy. This promotion marks an exciting new era for TWICE, as they prepare to showcase a fresh musical direction, highlighted by their title track collaboration with hip-hop superstar Megan Thee Stallion. Their appearance on Amazon Music Live served as a key moment in their promotional tour, further cementing their status as global superstars.
Fans were treated to an incredible setlist that spanned some of TWICE’s biggest hits, including “I Can’t Stop Me,” “Go Hard,” and “Moonlight Sunrise.” The group effortlessly transitioned between their iconic upbeat tracks and heartfelt fan-favorites, keeping the audience captivated.
TWICE also delighted fans with performances of “Cry For Me,” “Fancy,” and “The Feels,” showcasing their dynamic energy and versatility. Each song was met with enthusiastic cheers as the venue exploded with fans roaring in unison.
The setlist continued with “Moonlight,” “I Got You,” and “One Spark,” giving fans a blend of emotionally powerful moments and vibrant, dance-filled energy. They closed out the night with a high-energy performance of “Talk That Talk,” leaving the audience in awe.
Beyond the performances, the venue was transformed into a masterful blend of TWICE’s charm and NFL Football aesthetics. The space featured a football field-inspired setup, including a pass-target practice area for fans to test their throwing skills. Attendees could decorate jerseys with custom TWICE patches, creating a fun mix of sports and K-pop fashion. The locker room-themed decor added an immersive element, complete with displays that highlighted both TWICE and NFL memorabilia.
Beyond the football-themed fun, the venue also embraced a TWICE-themed wonderland, offering specialty drinks—both alcoholic and non-alcoholic—that celebrated the group, along with a variety of delicious food options.
Before the show, TWICE sat down for an exclusive meet and greet with popular streamer ExtraEmily, a longtime ONCE. The adorable interaction between Emily and the members warmed the hearts of fans who tuned in to the livestream. Emily’s genuine enthusiasm and the members’ playful responses created a wholesome moment that fans couldn’t stop talking about.
I PERFORMED WHAT IS LOVE FOR TWICE AND THEY SANG ALONG 😭😭😭 THIS IS THE BEST DAY OF MY LIFE!!!!! 😭😭😭😭😭😭😭@JYPETWICE #TWICE pic.twitter.com/10VS8EzIpq
— emily 😌 (@extraemilyy) November 22, 2024
The night also served as a key moment in TWICE’s promotion for their highly anticipated 14th Mini Album, Strategy. Fans are already buzzing about the album’s title track, a collaboration with hip-hop superstar Megan Thee Stallion. With such an exciting era ahead, TWICE’s Amazon Music Live debut perfectly set the stage for what’s to come.
TWICE 14TH MINI ALBUM
"STRATEGY"Title Track
➫ Strategy (feat. Megan Thee Stallion)Release on
2024.12.06 FRI 2PM KST/0AM ET[STRATEGY] Pre-Save / Pre-Orderhttps://t.co/qaFOUABw8q #TWICE #트와이스 #STRATEGY @theestallion pic.twitter.com/rcfjvusHHU
— TWICE (@JYPETWICE) October 30, 2024
TWICE’s historic performance didn’t just dazzle fans—it broke barriers. The livestream brought in the most unique viewers of any Amazon Music Live production to date, highlighting the immense global appeal of TWICE and K-pop as a whole. The record-breaking success of this show proved that there is a massive demand for K-pop on global platforms like Amazon Music.
Amazon Music Live delivered a standout event, combining top-tier production with TWICE’s unparalleled star power. Given the record-breaking success of this show, Amazon may very well bring TWICE back or invite other K-pop acts for future seasons. This historic night proved that K-pop’s global influence is only growing stronger!
💖 Relive the unforgettable night by watching TWICE’s performance of “I Got You”:
