YG PLUS Stocks Surge Thanks To BLACKPINK’s Rosé And “APT.”
YG PLUS has seen a sharp rise in stock value, driven by the success of BLACKPINK’s Rosé new single featuring international pop star Bruno Mars, “APT.”
The company’s stock jumped more than 16% during trading, continuing a strong performance after hitting its daily limit increase the day before.
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At 9:10 AM on October 22, YG PLUS was trading at ₩4.06 million KRW (about $2,940 USD), up by ₩575,000 KRW (about $417 USD) compared to the previous day. The stock had briefly touched ₩4.08 million KRW (about $2,960 USD) earlier in the day, showing a steady upward trend. YG PLUS closed with a significant gain the previous day, and momentum has continued as investors react positively to the new track’s success.
YG PLUS is the distributor for “APT,” which was released on October 18. The song — inspired by the popular Korean drinking game “Apartment” — quickly gained popularity, prompting investors to take notice of the company handling its distribution.
The song serves as a pre-release for Rosé’s first full-length solo album, scheduled for release on December 6. “APT” is already topping major music charts in South Korea and has made its way to 3rd place on Spotify’s global “Daily Top Songs” chart, with a notable 11th place in the U.S. market. Meanwhile, the music video posted on YouTube has amassed over 81 million views, further contributing to YG PLUS’s stock surge.
With the continued buzz around Rosé’s solo work, YG PLUS appears set to benefit from sustained investor interest.
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