BLACKPINK's Rosé Has A Strategy Behind Managing One Of The Most-Followed K-Pop Idol Instagram Accounts

BLACKPINK‘s Rosé is known for her sophisticated and perfectly tailored outfits, making even the most causal outfits seem straight off the runway with her gorgeous visuals and model-like proportions.

BLACKPINK’s Rosé | *@roses_are_rosie/Instagram*

Rosé’s effortless and elegant fashion has earned the attention of some of the world’s most prestigious brands, such as Louis Vuitton, Tiffany & Co., Sulwhasoo, and more.

The BLACKPINK member recently displayed her fashionable style and gorgeous visuals in her feature in W Korea‘s December 2023 edition.

In a fun interview with the fashion magazine, Rosé opened up about her activities with her fellow BLACKPINK members, fashion, her plans for 2024, and the secrets behind her aesthetically pleasing Instagram account.

A screenshot of BLACKPINK Rosé’s Instagram grid | *@roses_are_rosie/Instagram*

Rosé has made 981 posts on her personal Instagram account and has gained over 74.5 million followers.

In order to maintain the carefully curated style of her Instagram, W Korea wanted to know if there was a specific standard she follows when posting on her personal account. Rosé joked that there were “too many standards” and that she felt they get “higher by the day.”

The BLACKPINK member admitted she does have a strategy behind managing one of the most-followed K-Pop idol Instagram accounts, which she broke down for BLINKs.

Rosé revealed that the first photo that appears in a carousel (Instagram post with multiple photos) is the most important. While she may want it to be the photo she likes the most, she sometimes has to prioritize what picture would look best with the rest of her Instagram grid.

Rosé then ranks the photos to determine which will appear in the carousel next and sometimes has friends vote on which one is best.

Overall, Rosé believes her Instagram grid is all about “the feel” but has found that displaying a consistent aesthetic across her Instagram posts doesn’t always equate to more likes.