Clothing Brand SYSTEM Reveals Why They Collaborated With BTS For Capsule Collection
BTS has been grinding out collaborations left and right, not giving ARMYs a chance to breathe! From online concerts, Japanese album releases, jewelry collaborations, drink advertisements, and now clothing capsule collections, it’s hard for ARMYs to keep their wallets shut. This collaboration is with clothing brand SYSTEM and will feature 25 clothing and accessories that have been inspired by BTS’s music video for “Blood, Sweat & Tears.”
Most recently, SYSTEM’s official Instagram account revealed the reason why they collaborated with global artists BTS for this collection.
“BTS puts their own messages and stories into their work and communicates with fans regardless of language, race, age who continue to support them.”
“Earning the titles of ‘global super star’ and ’21st century Beatles’ and having a strong global fan base was made possible by their genuine connection and trust.”
“Most importantly, they continued to preach their message through their music. They did not change the musical orientation with their own motives but rather created a new culture.”
“Here at SYSTEM we abide by the same guidelines. Our brand has stood by ‘freedom’ for the past thirty years and have continued create a message for the youth through our unique style. We have received praise from not only Korea but also in Paris and Shanghai and other parts of the world.”
“We have understood and connected with BTS’s story here at SYSTEM and SYSTEM HOMME and we would like to stay true to our career as fashion and continue to spread our value and message.”
Take a look at some of the interesting designs from the collection!
The collection will go on sale starting on March 14 through Weverse and March 18 through the ‘BTS | SYSTEM’ special site. It can also be purchased off-line starting on May 27 at the SYSTEM store at Hyundai Mall.
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