China Bans Women From Modeling Lingerie — Now Male Models Are Filling In
One of the most popular ways of advertising your product online is in short-form videos on platforms like TikTok or Instagram. Usually, clothes are modeled this way to give purchasers a good idea of how they look on.
@jessakae Our newest drop is here 🩰 Violette dress featured in 2 prints & 12 sizes 🫶 #sizeinclusive #inclusivefashion #midsizefashion #plussize #boutique #jessakae #fashiontiktok
This applies to all forms of clothing, including lingerie and other intimate apparel, especially in China, where the live stream shopping is estimated to be worth over $700 billion USD.
Unfortunately (or fortunately), after China cracked down on live streams featuring women modeling lingerie, companies had to find a new way of advertising intimate wear.
The solution? Men will instead model the lingerie!
The ban was implemented under China’s law against obscene online material, something that has affected other users online, like Lara Zhang, a Chinese body builder that was accused of posting “obscene video content” online.
The owner of one such business, Mr. Xu, shared that this change was done more out of necessity than anything else.
Personally, we don’t really have a choice. The designs can’t be modeled by our female colleagues, so we will use our male colleagues to model it.
— Mr. Xu
Online companies have featured men in various looks, including push-up bras, lacy nightgowns, and other sexy looks.
The change has brought mixed opinions from viewers, with some saying they’d like to see more of this. Others believe it could be taking jobs from women.
The male models also wear less sexy looks like pajamas and have appeared with female coworkers wearing less revealing items.
China also has banned “effeminate men,” so this loophole may not work in the long run. You can read more about that policy below.
China To Regulate Pretty Male Idols Who Don’t Conform To Masculinity For Being “Malformed”
