Popular Director Of Over 300 K-Pop Music Videos Picks His Favorite
K-Pop has long become a global sensation, with the genre dominating charts, streaming platforms, and hearts all around the world. But another big reason behind the success of these hit songs is the cinematic and often groundbreaking music videos that further cement the appeal of these artists.
One director in particular, Seong Won Mo of Digipedi, stands out as a maestro behind some of the most iconic K-Pop music videos. With over 300 music videos under his belt, Director Seong recently sat down for an exclusive interview where he even revealed his favorite music video he has worked on.
Despite being behind the lens of several chart-toppers from diverse artists like ATEEZ, ENHYPEN, Sunmi, TXT, and Heize, the director’s heart holds a special place for LOONA. He chose none other than the music video for “Butterfly” as his favorite.
Speaking about his connection with the 12-member girl group, Seong reminisced on the long collaboration between the group and himself. He mentioned how working with them was the most memorable experience.
Having worked with the girls since before they even debuted as a group, he played a pivotal role in shaping their identity as a team through a range of music videos. Undoubtedly, watching them grow as artists has been fulfilling.
Digipedi Director Seong Won-mo picked #LOONA's 'Butterfly' as his favorite MV to make (out of the 300 Kpop videos he made in his career) pic.twitter.com/em89rW4jNP
— 🐱📡 (@kitty_nim_) September 11, 2023
His association with LOONA dates back to 2016 when he worked on solo debut videos for members like Hyunjin with “Around You” and Haseul‘s “Let Me In.” Over the years, Seong and LOONA’s relationship blossomed, and they’ve since created many more masterpieces, including hits like “So What” and “Why Not?”
Among his extensive portfolio are also standout videos such as ATEEZ’s energetic “Bouncy,” the powerful “Guerrila,” and the emotive “Turbulence.” He further showcased his versatility by directing ENHYPEN’s Japanese versions of “Blessed-Cursed” and “Given-Taken.” Not to mention the stylish narrative in Sunmi’s “You Can’t Sit With Us” and the dreamlike visuals in TXT’s “Nap of a Star” and “Eternally.” The list is extensive and impressive, solidifying his reputation as a sought-after director in the K-Pop industry.
Seong Won Mo’s work has not only enhanced the appeal of the songs but also often set the tone and narrative for the artist’s promotions during that era. His ability to craft stories, blend in aesthetic appeal, and perfectly match the artist’s essence is what makes him a directorial powerhouse in K-Pop.
As fans around the world await more visual spectacles from Director Seong, one thing’s for sure: his legacy in the K-Pop world is firmly cemented, and his passion for storytelling through visuals remains unmatched.
