(G)I-DLE's Soyeon Directly Throws Shade At Her Company CUBE Entertainment

(G)I-DLE‘s Soyeon has mixed feelings about the company she is under.

In the latest episode of Pixid‘s Country Kitchen Dream, she walked around a traditional Korean village doing several tasks. It was a peaceful area which helped her enjoy the experience despite being so busy.

At one point, she stated on the way to the village hall that it feels familiar to her now.

I feel at home there now.

— Soyeon

She likened it to her experience in the agency that she is signed to, CUBE Entertainment, saying that she is “kinda comfortable but kinda uncomfortable” there.

It’s like being at CUBE. Kinda comfortable but kinda uncomfortable.

— Soyeon

(G)I-DLE debuted under CUBE Entertainment in 2018. Since the beginning, Soyeon has earned praise for spearheading each comeback as the group’s head producer.

She has previously talked about how the company does not always support her decisions. They greatly opposed releasing her song “DUMDi DUMDi,” for instance, saying it would not do well.

There were many times when we almost used someone else’s song…my company said ‘DUMDi DUMDi’ is not good and they wanted to get another song. There were some villains there.

— Soyeon

#SOYEON disse que a Cube não queria “DUMDi DUMDi” como faixa-título, mas ela lutou por isso e disse que assumiria todas as responsabilidades.

Acabou que foi o maior sucesso do (G)I-DLE na época. Depois disso, a Cube não lutou contra ela em nenhuma decisão.pic.twitter.com/JHJUj3aC3f

— Jeon Soyeon Brasil (@JSoyeonBrasil) May 4, 2024