KARD's Jiwoo Explains Why It's Hard For Co-Ed Groups To Have Comebacks

Recently, KARD confirmed that they’re slated for a September comeback with their second digital single “Dumb Litty.” The song is said to be produced by KARD member BM.

KARD 2nd Digital Single 'Dumb Litty'

COMING UP 2019.09.22 #BM #Jseph #Somin #Jiwoo #KARD #DumbLitty #KARD_DumbLitty pic.twitter.com/FMG2OCBbuO

— KARD (@KARD_Official) September 14, 2019

Many people commented that it has been a while since the group promoted, with their last comeback “Bomb Bomb” having been released five months ago. Fans of the group have resurfaced a past live stream member Jiwoo did that gave insight as to why co-ed groups have difficulties with a comeback.

She reveals that producers generally write songs for one-gender groups. This means that most producers will make songs that are specifically for girl groups or boy groups. If not, then they will create music for duets or soloists.

Since there aren’t many co-ed groups in K-Pop, producers typically don’t make music for mixed-gendered groups. Because of this, KARD usually has to request songs to be written for them.

KARD’s issue is that since songs aren’t readily available for co-ed groups, they can’t pick from available samples music or guides as other groups do. Fans believe this is why BM took thing into his own hands and produced their next track.