Beauty standards for women in Korea are extremely strict, with light skin and a thin frame among the most desirable traits.
However, Korean-American Maxim model Serena Jung has been breaking the mold, earning a massive following in Korea with her sun-kissed skin and voluptuous body. Gaining attention for her beauty that matches more of a western style rather than Korean style. Serena Jung could be paving the way for a new generation of models in Korea.
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