NCT 127’s Newest Merch Draws Mixed Reactions From Fans — Some Accusing SM Entertainment Of Being “Biased” Against The Group
One of the best parts of being a fan of K-Pop groups is collecting the various merchandise released by entertainment companies. From lightsticks…
…to physical albums…
…and official merchandise, there are many ways fans can spend money on their faves and get something cute in return.
Fans of NCT 127, unfortunately, are having mixed reactions to the merchandise released by SM Entertainment for the group’s upcoming repackage, Ay-Yo. The long-awaited repackage is set to be released on January 30 but has already received criticism from fans due to “lackluster” teaser photos.
Thank goodness these boys are all absolutely stunning because their visuals are doing all the work in these pics https://t.co/9oxQcW5Zcc
— Resident of Ghost Town (@musetaeyong) January 18, 2023
SM Entertainment’s Global Shop recently announced the release of exclusive Ay-Yo merchandise consisting of two items: a black hoodie and a water bottle with the official Ay-Yo logo that comes with an official random photocard.
NCT 127 is bringing the heat! 🔥
It’s time to bring your swag with the NCT 127 ‘Ay-Yo’ MD Collection!
Pre-Order Now ➫https://t.co/wrqKCGjgcQ#NCT127 #Ay_Yo#NCT127_Ay_Yo#SGS #smglobalshop pic.twitter.com/GxR2HEhw4q
— SMGlobalShop (@SMGlobalShop) January 25, 2023
Fans immediately began criticizing the designs, calling them “simple” and “basic,” with one of the biggest complaints being that part of the logo on the hoodie is black as well, making it hard to see. NCTzen also compared past merch releases to this latest batch, wondering what happened between now and then.
127 merch team after putting the ay-yo logo on a black hoodie pic.twitter.com/vDqEDvIKsG https://t.co/aW4az09X9Z
— Anna🍅| Harvard Detective🕵🏾♀️🔍 (@strawbrry_Baek) January 25, 2023
How the hell did you go from
this to this?? https://t.co/5RCaFHcxjI pic.twitter.com/LYWLJsuIWU
— ♡ daphne's 21!♡ (@snoopy_jwoos) January 25, 2023
Another point made by fans is that NCT 127’s merch lacks the diversity and creativity given to other groups’ merch collections and used aespa, NCT DREAM, and Red Velvet as examples.
*stares directly at the camera* https://t.co/WwzzSJHWR5 pic.twitter.com/YQN9pS8AHO
— (ᓀ‸ᓂ) (@ilichilest) January 25, 2023
Ultimately, fans seem to want SM to “do better” with NCT 127’s official merchandise.
Also their merch always being hoodies like come up with something new https://t.co/7LIFcAYTtY
— rewindbIossom 📌 (@mydsigner) January 25, 2023
what a shame!!! fanmade merch did it better than the official😭😭😭 https://t.co/xEH6HjujIE pic.twitter.com/s879yRJKmA
— 이태용 (@dicversity) January 25, 2023
All I’m asking for is a little effort 🙄 can y’all pretend you care? can you? https://t.co/rJtLGlDxR4
— 𝐧𝐞𝐬𝐬𝐚 (@forjaehyunjeong) January 25, 2023