NCT Dream Accused Of Plagiarizing Red Velvet’s Viral “Chill Kill” Concept Images
SM Entertainment‘s NCT Dream have found themselves in the midst of plagiarism accusations and backlash right after their latest concept images were released.
Following the release of their latest teaser images for the much-anticipated comeback with DREAM()SCAPE, fans have been quick to point out striking similarities to the visuals previously showcased by their labelmates, Red Velvet.
The teaser images, which present NCT Dream members clad in old-fashion school uniforms amid chilling thematic backgrounds, have sparked a divide amongst the fan community. Many fans argue that the concept bears a close resemblance to the images Red Velvet used for their third studio album’s concept, which had gone viral for their inventive and unique visual appeal.
The Chill Kill concept was lauded by Korean as well as international netizens on multiple online spaces and had created a lot of hype around the girl group’s comeback.
Red Velvet 레드벨벳 'Chill Kill' Trailerhttps://t.co/4zSWfIHDUt
〖Red Velvet The 3rd Album 'Chill Kill’〗
➫ 2023.11.13 6PM KST#RedVelvet #레드벨벳 #Chill_Kill #칠킬#RedVelvet_Chill_Kill💿Pre-orderhttps://t.co/46V8XHDVQ4 pic.twitter.com/Kf2q72zd8e
— Red Velvet (@RVsmtown) November 5, 2023
The comparison has drawn attention not only to the aesthetic parallels but also because of the internal connection between the two groups under the SM Entertainment umbrella. This has led to heated debate between the two fandoms.
Fans of NCT Dream have been defending the group and the concept, attributing the similarities to the distinctive style of Cho Gi Seok, the renowned photographer who directed both photoshoots. Known for his captivating visual storytelling, Cho has worked with various other K-Pop acts like LE SSERAFIM and XG, and most recently I’LL-IT. However, this is the first time his work has been embroiled in plagiarism accusations among K-Pop fans.
What A Chill Kill 💜 pic.twitter.com/U6ErlmhGj0
— ขนตา Chill Kill (@miss_kimpetit) March 6, 2024
WHAT A COLD MURDER https://t.co/QBoi3MbvO6
— 🌚 (@thyonIy) March 6, 2024
mind you cho giseok is known for concepts like this like god forbid a photographer has a distinct style https://t.co/48bnLRJ0Pq
— #1 7dream fan (@825dreams) March 6, 2024
people throwing cho giseok under the bus like he didnt have teasers with another group drop today as well and they didn't look like this 😭 https://t.co/dllviF2aQQ
— Mixxteau Twins (@lilyssante) March 6, 2024
Meanwhile, this is not the first instance of plagiarism allegations for SM Entertainment this year. Earlier, the company faced criticism over the design of their youngest boy group RIIZE‘s lightstick — which was said to be strikingly similar to Epic High’s. SM responded by postponing the release of RIIZE’s lightstick, causing speculation over possible design alterations.
— RIIZE (@RIIZE_official) March 6, 2024
As the debate rages on it remains to be seen whether SM Entertainment will address these plagiarism accusations head-on. With the company’s history of managing such disputes, the outcome is anticipated by fans worldwide.
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