NCT’s Jaehyun Is Attending Milan Fashion Week As Brand Ambassador For Prada, And He’s Teasing A Totally New Look
As brand ambassador for Prada, NCT‘s Jaehyun is set to attend this year’s Milan Fashion Week, and he’s already teasing fans with a glimpse of his new look.
It’s safe to say Jaehyun’s partnership with Prada has been a successful one. In 2021, fans were proud to see how much engagement Jaehyun’s social media received, especially since it was actually more than Prada’s itself on occasions in which he promoted the brand.
Jaehyun’s ig live had 10 times more viewers than Prada’s official account… Jaehyun’s social media engagement rate is always amazing https://t.co/dqFNRCDQ2O pic.twitter.com/wbhIzasFx8
— 린 🌸 (@jaehyunbom__) September 24, 2021
Jaehyun even became the only celebrity to livestream a Prada show that season, which Prada officials confirmed was a decision they made because they “thought Jaehyun’s luxurious image fits well with the brand.”
The fact that Prada brand officials found out about Jaehyun’s global influence & crazy engagement rates so they started this special live broadcast project and made Jaehyun the only celebrity in the world to broadcast it! Very strategic of Prada and so proud of Jaehyun 👏
— 린 🌸 (@jaehyunbom__) September 25, 2021
This year, Jaehyun has proved his presence by being one of the most searched K-Pop idols so far…
Top 30 Most Searched K-Pop Idols on Google WORLDWIDE 🌏
First Half of 2022 (01/01 — 06/13)#28. JAEHYUN
He’s the only NCT member on the list#재현 #NCT재현 #JAEHYUN #NCT127 #ジェヒョン pic.twitter.com/jk12eAK3o2— JHC 💌 #PradaxJaehyun (@jaehyuncharts) June 15, 2022
…while #Jaehyun and #PradaxJaehyun trended worlwide at number 5 and 6 respectively almost as soon as it was revealed that he would attend Milan Fashion Week.
Twitter | Trending 220615
🌏 ‘Jaehyun’ trending #5 worldwide
🇵🇭 #1 Philippines
🇲🇾 #2 Malaysia
🇮🇩 #4 Indonesia
🇮🇹 #8 Italy
🇩🇪 #26 Germany
🇦🇺 #35 Australia
🇸🇬 #46 Singapore🌏 #PradaxJaehyun trending #6 Worldwide
SEE YOU SOON JAEHYUN 🇮🇹 #PradaSS23 #JAEHYUN #Prada pic.twitter.com/NesMfu1lRK
— JHC 💌 #PradaxJaehyun (@jaehyuncharts) June 15, 2022
But it’s not just through social media that Jaehyun has represented the brand well. Jaehyun has pulled off some incredible looks while drenched in Prada, many of which fans are unlikely to forget any time soon. Jaehyun is known for his clean and sophistacted visuals, so it’s easy to see how well he fits with the brand’s image.
Now, Jaehyun is set to attend Prada SS23 at Milan Fashion Week, and fans are getting excited. Not only is this a big moment for Jaehyun in terms of his solo activities…
Jaehyun is going to Milan for #PradaSS23 this June 19th!!! OMG so excited and proud of Jaehyun! 🥺🤍 pic.twitter.com/d0BWDszREE
— ً💌 (@nctymisfit) June 15, 2022
…but it’s also an opportunity for him to showcase a brand new, memorable look.
can’t wait to see jaehyun in milan looking so fucking expsensive.
— 💌 (@jhfilmy) June 15, 2022
And as his recent social media updates show, he’s ready to do just that! He confirmed he was on his way to Milan through a recent Instagram story on June 15…
…and perhaps more intriguingly, he also teased fans with a glimpse at his brand new hair color.
Given that it’s rare to see the members of NCT engage in such major events solo, fans were taken somewhat by surprise by Jaehyun’s story.
OH MY GOD JAEHYUN IS REALLY GOING TO MILAN pic.twitter.com/kUEUnNtwXU
— 🐝💌 (@yunotized) June 15, 2022
JAEHYUN NEW HAIR COLOR AND WILL ATTEND THE PRADA FASHION WEEK IN MILAN???? OMG 😳🤍 pic.twitter.com/VLtlwbvdC2
— tricia♡ (@jwooshiluvr) June 15, 2022
But it was not the only tease he gave about his new hair, however. He also went on Dear U. Bubble to chat with fans, who understandably had questions about his new look. Jaehyun confirmed that he has, in fact, bleached his hair, which he’s doing after a long time.
🍑💬 220615
have you eaten?
just finished our group schedule and now i’m eating
yes, i bleached my hair for the first time in a while pic.twitter.com/GJJ4B6vhij
— 💌 °🫧 (@jaehyunbbl) June 15, 2022
Fans are naturally curious about the color…
what colour is it jaehyun pic.twitter.com/b6v6298J9U
— ً (@jhyunfolder) June 15, 2022
…but it’s likely he won’t fully show it until June 19.
With Jaehyun attending Milan Fashion Week and with his K-Drama, Dear.M, due to be aired in July, fans are excited about all the solo Jaehyun content that they’ll be getting in this month.
Jaehyun attending PradaSS23 and Dear.M will be broadcasted in next two weeks 🥺 this is Jaehyun's month!! ❤️🔥
— ً💌 (@nctymisfit) June 15, 2022
i am so excited 😭 #JAEHYUN #재현 #NCT재현 #ジェヒョン pic.twitter.com/URm6hQp0uF
— JJHT 💌 (@JJaehyunThings) June 15, 2022
These activities have been a long time coming, and given how iconic Johnny‘s appearance at the Met Gala was, it’ll be exciting to see Jaehyun steal the show in Milan!
New York Met Gala Johnny 🤝 Milan Prada Fashion Show Jaehyun
— trishy 🌙 (@mysekushiboo) June 15, 2022