The Secret Behind SHINee Key’s Genius Album Designs
The K-Pop industry is known for its innovation and uniqueness, constantly pushing boundaries both musically and conceptually. Among its many icons, SHINee‘s Key has been particularly noted for his visionary approach to album designs. Fans and critics alike have always been in awe of the depth and imagination behind his physical album releases.
While Key’s debut album maintained a minimalistic style to echo the aesthetic of other SHINee solo debut albums, the creative force within him began to unfurl with his subsequent releases. Each album wasn’t just a collection of songs but a tactile experience that lured fans into Key’s mind and the world he built.
🏆Best Album Design of the Year
Experts and critics at K-POP Radar Conference 2022 chose Gasoline as one of the year’s best album design and praised Key’s artistry, passion, and dedication for high quality saying this album is at the forefront. pic.twitter.com/X73V1kxQc2
— nia_ Key is Good & Great (@bumkeyer) November 23, 2022
His first mini album, Bad Love, was an ode to the retro age. The intriguing design elements, reminiscent of toy packaging and a cereal box shape, were a delight to fans. The concept was a brilliant amalgamation of the past, evoking feelings of nostalgia while presenting it in a fresh and innovative manner. But Key didn’t stop there.
With his “Killer” comeback, he plunged into the arcade realm. The video game-inspired CD holder reflected the digital era’s vintage charm, offering fans a time-traveling experience. This arcade concept played beautifully with the music and transported listeners back to the neon-lit game centers of the 80s and 90s.
In his most recent venture, Good&Great, Key offers a deep dive into the everyday life of an office worker. He brilliantly transforms mundane office artifacts into collectible pieces of art. Who would have thought that a simple file could become an album cover? Or that resumes, journals, and notes could be part of an album’s inclusions?
The pièce de résistance was, without a doubt, the “Employee ID” edition. Something that, according to the man in charge himself, was inspired spontaneously by an SM Entertainment employee’s ID badge during his comeback meeting.
We got this idea during a meeting. It was very spontaneous. Someone had an SM employee ID card hanging around their neck. So we were like can we make that too?
— SHINee’s Key
Explaining his philosophy behind his solo albums, Key says it’s very simple.
You have to make [the album] something you want.
— SHINee’s Key
The tactile, visual, and auditory experiences Key offers through his albums are extensions of himself, his personal narratives, and his unfiltered creativity. But other than just being extremely visually appealing, the SHINee star hopes his solo albums can evoke something else in its buyers too.
I hope it makes you feel happy, like when you buy a stuffed animal.
— SHINee’s Key
As a testament to his success in achieving this, countless fans affirm their love for his work, consistently purchasing his albums. Key’s gratitude is evident, as expressed in his heartfelt response to one such fan saying they always buy his releases, “Hearing that comment really makes me happy.”
In the current state of the music industry, where digital is king, Key’s commitment to physical albums and their conceptualization reminds us of the beauty of tangibility. Each album is not just a music release but a treasure trove of memories, emotions, and stories. With Key leading the charge, one can only anticipate what the future holds for album designs.
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